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Dream Zine is an independent printed skateboarding publication featuring the photographs of Dave Mount. Inspired by early nineteen nineties skate imagery and embracing all aspects of skateboarding, the zine playful design approach employs analog practices but carefully acknowledges the digital nature of today’s times.

CREATIVE SERVICES
Brand identity
Editorial design
Collateral materials
Social media
All zine photos and text by Dave Mount


CREATIVE SERVICES
Brand identity
Editorial design
Collateral materials
Social media
All zine photos and text by Dave Mount

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LOGO VARIATIONS

The brand, follows the main idea of the zine, balancing analog hand-drawn imagery with digital photography. The logos reflect on daylight in color, and in spontaneous marker drawings in form. Scalability, simplicity, and versatility are essential parts of the plan. Repetition is used to create playful patterns.

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THE ZINE LAYOUTS

Analog collages are the starting point of the layout creation process. The use of real scissors, glue, markers and paper creates the stage for the photographs. The final physical object’s tactility is a big part of the motivation behind the project, and a way to counteract our global current obsession with digital products.

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SOCIAL MEDIA 

Although the zine prides itself on being a printed object, the inevitability of product promotion via social media is balanced by adding analog materials to the social media posts. Community-building is also big part of embracing colonial media as a channel for distribution.

BONDO GRID

Car body filler is used to fill in, and smooth cracks and other imperfections on the ground’s surface for better skateability. This product was recontextualized as the background for the photo collage of the zine’s first 9-post launch campaign.

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Custom typeface

Dream Regular and Dream Bold are two typefaces designed specifically for the zine. They are based on marker handwriting, and heavily influenced by a mix of architects' and tagging writing. 

MERCH

A t-shirt was designed for the launch of the zine’s issue number 1, along with a set of stickers that are shipped inside the zine. The sticker is reminiscent of a specific era of skateboarding and riff on, as a homage to, several iconic brands. 

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zack@zpgd.cc

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