Inclusion Week - 21st Century Fox. (Acquired by Disney) Campaign for week-long series of events promoting inclusivity within the company, including 20th Century Fox film studio and Fox Searchlight, and spanning six continents across the globe.
Design and art direction of the event's brand identity system, naming, brand voice, decks, website, booth & collateral materials. Training in-house international teams on the use of branding materials by creating user manuals.
The colors yellow and red represent “danger” in nature. To portray the dangers of non-diverse workplace culture, a brand identity with a loud voice was created. The result was a very successful company-wide campaign that reached and informed a big and varied audience within a wide-ranged political spectrum.
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