Leela Cyd. Food, lifestyle, and travel photographer, and cookbook author.


Design and art direction of brand identity, leave-behind poster/portfolio, collateral materials, and crew t-shirts.


A custom typeface with rigid but playful qualities, inspired by timeless Mediterranean signage was created for the wordmark. Also, a color palette with an economy of colors was chosen, to compliment her colorful work.

Leela-Cyd-Semplice-2560-1440-Logo
Mailer-Pink-Leela-Cyd-Semplice-2560-1440
B-Cards-Leela-Cyd-Semplice-2560-1440
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Display-10-Leela-Cyd-Semplice-2560-1440
Reversed-Star-Anatomy-Leela-Cyd-Semplice-2560-1440 copy
T-shirt-Flowers-Leela-Cyd-Semplice-2560-1440

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