Moon Minded Medicine. Herbal medicine shop dedicated to connecting plants and people.


Design and art direction of the brand identity system for both commercially-printed and hand-printed products and collateral materials.


The three uppercase "M" characters represent the mountains where herbs grow and the ellipsis echoes the shape of the moon. An off-black and white color palette was chosen to easily identify products with daytime/nighttime specific usage.

thumb-MMM-Semplice-2560-1440
Pencil-Sketch-Mountain-MMM-Semplice-2560-1440-Clear
MMM-light-Dark-Semplice-2560-1440-6
Guides-MMM-Semplice-2560-1440
Window-3-MMM-Semplice-2560-1440
MMM-Bag-2-Semplice-2560-1440
MMM-Semplice-2560-1440-Tube

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