Void Hair Care makes only one product and avoids using harmful chemicals, aiming to change the way consumers think of self-care hair products. It needed an inspirational brand that communicates excitement, trust, and novelty without losing its focus on being a healthier alternative.
CREATIVE SERVICES
Brand identity
Packaging
Website
Photo art direction
LOGO VARIATIONS
A modular and versatile brand identity was developed with a logo that combines opposite gestures found in the malleability of hair and the structured geometry of a beehive. The imagery plays with textures that resemble hair macro photography.
LOGO VARIATIONS
A modular and versatile brand identity was developed with a logo that combines opposite gestures found in the malleability of hair and the structured geometry of a beehive. The imagery plays with textures that resemble hair macro photography.
SINGLE PRODUCT WEB-STORE
Designed with a mobile-first approach and stripped of all unnecessary elements, but with added playful ones, the site presents the product in a ludic harmony by balancing opposites like dynamism and inertia, and combining bright and saturated images with monochromatic ones.
THE PACKAGING
The main direction for the packaging design was being able to combine a fun and contemporary approach with an almost medicinal feel. Another factor was making conscious choices for containers and small-quantity label printing, hence the paper jars and digitally printed labels.
USE IT ALL
Since this is a start-up and a very small business, easy assembling of the packaging was taken into high consideration. By printing sheets of sticker paper that include both top and side labels but also making use of the negative areas for sticker strips that act as shipping tape.
THE HAND
To make the most of a small budget, and to stay true to the brand’s values, instead of appealing to the overused resources of often questionable “online transparency” or making a brand “human”, the human aspect of the brand is represented by a gloved-hand that acts as a website cursor, and also as a receptacle to show the actual product.
SOCIAL MEDIA
Being the main channel of promotion, social media plays a crucial aspect in the brand’s recognition and positioning. The framework aims to exude an analog and hand-made feel, with an up-to-date technological execution.
