Void Hair Care makes only one product with no harmful chemicals, aiming to change the way consumers think of self-care hair products. It needed an inspirational brand that communicates excitement, trust, and novelty without losing its focus on being a healthier alternative.
Photo art direction
A modular and versatile brand identity was developed with a logo that combines opposite gestures found in the malleability of hair and the structural geometry of a beehive. The imagery plays with textures that resemble hair macro photography.
A modular and versatile brand identity was developed with a logo that combines opposite gestures found in the malleability of hair and the structured geometry of a beehive. The imagery plays with textures that resemble hair macrophotography.
SINGLE PRODUCT WEB-STORE
Designed with a mobile-first approach and stripped of all unnecessary elements, the site presents the product in a ludic harmony by balancing opposites like dynamism and inertia, and combining bright and saturated images with monochromatic ones.
The main direction for the packaging design was being able to combine a fun and contemporary approach with an almost medicinal feel. Another factor was making conscious choices for containers and small-quantity label printing, hence the paper jars and digitally printed labels.
USE IT ALL
Since this is a start-up and a very small business, easy assembling of the packaging was taken into high consideration. By printing sheets of sticker paper that include both top and side labels but also making use of the negative areas for sticker strips that act as shipping tape.
To make the most of a small budget, and to stay true to the brand’s values, instead of appealing to the overused resources of often questionable “online transparency” or making a brand “human”, the human aspect of the brand is represented by a gloved-hand that acts as a website cursor, and also as a receptacle to show the actual product.
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