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Yguazu Co., pronounced ee-gwah-soo in Guaraní language, means big water. This is a small company that imports Paraguayan foods from the Yguazu falls region.
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Design and art direction of brand identity, packaging, and collateral materials, targeted both for B2B and the Latin-American US market.
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The suggested character “Y” in the symbol is a pictorial reference to the giant Yguazu waterfall where three countries converge.
